We’re hearing people are telling their parents how to be water safe,” she continues. “People loved the whole water-safety element. ABC recently launched The Wonder Gang and in December animated series Kangaroo Beach. Ludo Studios produced Bluey is unquestionably the superstar on iview (as well as multichannels and Timeshifting) but not the only local title drawing eyeballs. So it just astounds me that they don’t see that,” says Doherty. “It blows my mind, considering 60% of iview is children’s and it’s the same on every streaming platform. Seven has publicly stated it would prefer to vacate the space entirely. “It just astounds me that they don’t see that”ĪBC’s focus on kids’ content comes at a time when commercial networks are laregly reducing their Childrens’ output. Whereas we’re very conscious that (digital) is where the kids are, which is why they have their own apps, they’ve got iview, Kids Listen, which has its own app, a YouTube channel, a Facebook page for parents.” “I think the kids channels have moved quicker because the audience is already there, more than say, the main channel, which has got a bigger audience to serve across a broad range of ages. In the old days we used to have episodic shows where we just put them anywhere in the schedule. “Our dramas and comedies are much more narrative. It’s where we’re pivoting the creation of content,” she tells TV Tonight. “We are 60% of iview, for children’s content combined. Nabbing a big overnight ratings number may be pivotal for most new television shows, but not for ABC KIDS and ABC ME titles.įor Libbie Doherty, ABC Head of Children’s Production, the focus is all about ABC iview -and who can blame her when you break down the numbers?
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